IE International Food Festival,

About the event

Sponsor the 3rd Annual International Food & Music Festival 2025

July 26–27, 2025 | Historic Downtown Riverside | Mission Inn Avenue

Be part of one of Southern California’s most exciting cultural celebrations—the 3rd Annual International Food & Music Festival, happening July 26–27, 2025 in the heart of Downtown Riverside.

Spanning four blocks along Mission Inn Avenue, this high-impact weekend festival features:

Over 100,000 attendees

Free concerts with 3 headline acts

A Giant Beer Garden with Tequila, Beer & Wine Tastings hosted by Kandy Cocktales

International food, culture, and craft vendors

Street performances, carnival games, and art experiences

Massive reach with 17 million social media impressions via influencer campaigns

As a sponsor, you’ll connect with a diverse, engaged audience, receive high-visibility brand placement, and help us raise $60,000 for the Family Market Foundation, supporting:

Free community events

Scholarships for youth

Small business and vendor growth

Sponsorship levels range from $5,000 to $75,000 and include opportunities for:

Booth activations in high-traffic areas

Naming rights to event zones like the Beer Garden or Concert Stage

Digital and print marketing exposure

Direct sales and tasting opportunities

Align your brand with culture, community, and compassion—and pour into a cause that makes real impact across the Inland Empire.

Why should you sponsor?

You can trust the FamilyMarket Foundation with your sponsorship because we have a proven track record of producing large-scale, high-impact events that deliver real results—for both the community and our partners. Our 2024 International Food & Music Festival brought in over 100,000 attendees and reached 17 million viewers online through strategic influencer campaigns. We’ve built strong relationships with city officials, local media, and regional audiences, ensuring your brand receives meaningful exposure and engagement. More importantly, we’re driven by purpose. Every dollar raised supports scholarships, vendor growth, and free cultural programming throughout the Inland Empire. When you sponsor with us, you’re not just getting visibility—you’re investing in something real, rooted in community impact and long-term value.

michael carrasco

The FamilyMarket Foundation is a community-rooted nonprofit dedicated to uplifting small businesses, supporting youth through scholarships, and creating vibrant, free events that celebrate culture and connection. Founded by longtime Inland Empire advocate Michael Carrasco, our team has built some of the region’s most beloved farmers markets and cultural festivals—most notably the International Food & Music Festival in Downtown Riverside. With deep ties to local neighborhoods, city partners, and creative collaborators, we specialize in bringing people together through food, music, and meaningful experiences. Our events aren’t just well-attended—they’re purpose-driven, professionally executed, and designed to leave a lasting impact.

Contact the Organizer Contact the Organizer